I bridge the gap between complex systems and human experience
Product, System & Experience design. Brand systems, product UX/UI, and front-end development. Selected work and senior-level craft for teams that need to ship.
Available for select partnerships · Product Experience Design & Full-Stack Builder · Based in the Netherlands
A selection of my cases
- Gemeente Eindhoven / An personalized award Since 2019, I have been producing the youth honour awards for the city of Eindhoven: Together with a group of fellow designers (Willeke Segers and Roey Alfassi) we developed the wearable iconic 'wave' pin in 3D metal used for the yearly award every year.
- Officehub / Shared workspace platform in Vevey A booking platform for shared office spaces in the heart of Vevey, Switserland. Together with FlintandSteel we developed a full booking and payment platform where external teams (Like Nestle or Adobe) can book a workspace, meeting rooms or private desks on the go.
- DPD nederland / SME package sending platform At Sodastudio, I worked as a UX/UI designer to work on the new ordering workflow for DPD's small busines. In a team effort, we ran the concept for a new and improved tool. This eventually became the foundation for DPD Netherlands package sending flow.
- Farmfrites / Corporate Website As part of Soda studio, I designed the UX and UI of the corporate website of farmfrites. Farmfrites is one of the world's largest potato products processers, turning a 100+ product foodservice catalogue, an inspiration hub and a farmer portal into one intuitive site for 28 region/language editions.
- Greenify / Sustainable Commerce & Community Platform For my graudation I co-founded and led one of the first community oriented sustainability platform concepts called Greenify. A digital platform that promotes sustainable product alternatives.
Explore all projects
Companies I worked with
Can×Lab, Picnic, Rijksoverheid, John Taylor, Bever, Eindhoven, SportCITY, DPD, Ember, SKG-IKOB, Liberty Global, Farm Frites, Hubo, SW, Fugro
I follow
The 3 principles
I take the time to understand complexity
Many would stop at lots of complexity. I often find myself looking to get to the essence of it. Structure, holistics and logic often get you to the core of the problem at hand.
Read the case study: I take the time to understand complexity
Details matter!
- Outlined button: Book a call
- 1px outline
- 3px corner
- 600 / 0.12em
- Signal on hover
I believe quality lives in the smallest details. Even the tiniest of objects around us have thoughtful interactions behind them to enhance our quality of life.
Read the case study: Details matter!
I take ownership in what I make
Hi Jan-Willem, how can I help you today?
- Named: Winston (my own AI)
I believe that you cannot have an opinion about something you haven't tried before. That is why I made my own AI system: Winston.
Read the case study: I take ownership in what I make
Alpha build
Introducing Winston
A personal intelligence shell built for local edge computing.
Learn more
Active since 2019
I bring hands-on experience from outside this field too, running my own practice, working shoulder-to-shoulder with clients far removed from design, code, and physical products or experiences.
- 12/2016 - Present · Amsterdam - Freelancer, JVV design: Physical and digital products and web experiences.
- 12/2023 - 10/2026 · Amsterdam - Co-founder, Full-stack developer, FlintandSteel: A digital product studio I co-founded. I ran operations and client strategy and led end-to-end builds, from concepts to shipped products.
- 3/2021 - 12/2023 · Amsterdam - UX Designer, Award winning agency: Product design, UX/UI design, multi-brand design systems.
- 2019 - 2020 · Eindhoven - Founder, Greenify: Founded a close-knit community platform for building a sustainable app initiative promoting green solutions.
- 2015 - 2021 · Eindhoven - BA Fine Arts, Product design, Design Academy Eindhoven: Fine art and product design.
How can I help you?
You can talk to me using my AI assistant Winston. Together with you, he'll refine your query and send you a summary of it once finalized.
Live chat: "Ask me a question". The composer opens as an email field ("Your email…"); a valid address opens the thread and the same field becomes the message box, so Winston can answer inside the thread and file it for Jan-Willem. This thread is closed - your enquiry is filed. I'll follow up personally. Thank you!
This chat is handled by Winston, my AI assistant, and may produce information that is not factual.
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Email [email protected] · Phone +31 6 43 11 34 82 · Amsterdam · Netherlands
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