Greenify / Sustainable Commerce & Community Platform

In depth

For Greenify I contributed to the early conceptual framework, UX/UI design, and branding, anticipating sustainability demands in the market before commonly available. For this concept I got recoginzed as an international talent for that year's graduation ceremony.

Imagery

Greenify: 'It's time to Greenify.' on a MacBook, an isometric green island of products drifting among clouds and leaves

Visual direction: Warm, tactile close-up photography of eco-friendly materials paired with a crisp, modern mobile app UI displaying verified sustainability metrics.

• Greenify: isometric grid of the Green store mobile app screens
• Greenify: 'Browse for sustainable products' with the Green store categories and a 'For you' product grid
• Greenify: product detail for an Allbirds runner with the sustainability rating icons and colour options
• Greenify: 'Or try these alternatives' comparing TOMS and WILL'S below the Allbirds shoe, with product ratings
• Greenify: 'Join a community of over 50,000 green consumers' - the Explore feed with debates and posts around you

JVVDESIGN

Work with Jan-Willem

JVVDESIGN

Product, System & Experience design. Brand systems, product UX/UI, and front-end development. Selected work and senior-level craft for teams that need to ship.

[email protected] · +31 6 43 11 34 82 · Amsterdam · Netherlands

KVK 77188659 · BTW NL003159241B29

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