Farmfrites / Corporate Website

In depth

I specifically contributed to designing the UX and imteractive UI (not the styling) of the Storyblock based format. Contributing to the Design System for narration on their website (translating over 100+ content pages, including product discover, the inspiration hub and contact forms.

Details

Impact: Live at farmfrites.com across 28 regional editions, serving foodservice entrepreneurs in more than 100 countries.

Stack

• Figma
• Next.js
• Storyblok

Imagery

Farmfrites.com live homepage: the 'Read serve.' magazine hero in the brand's green, with the product nav and 'Get in touch' CTA

Visual direction: The live farmfrites.com homepage hero: the Serve magazine spread on the brand's green canvas with the curved cream break below.

• Farmfrites: 'Choose region and language' selector - one design shipped to 28 global markets
• Farmfrites product finder: occasion chips (Authentic & Rustic, Bites to Share, Delivery & Take-Away, Fast Preparation, Menu Variation, Value Creators) above category, range and cut-size filters with 100 products in the grid
• Farmfrites homepage product ranges carousel: Chef's Specials Crispy Coated, Appetizers, Finest and Sweet Potato Fries range cards
• Farmfrites Recipes hub: 44 inspiration items filterable by Fries, Appetizers, Potato Specialties, Loaded Fries and Vegetarian
• Farmfrites Serve magazine download: gated form with country, name, company and email consent for lead capture

JVVDESIGN

Work with Jan-Willem

JVVDESIGN

Product, System & Experience design. Brand systems, product UX/UI, and front-end development. Selected work and senior-level craft for teams that need to ship.

[email protected] · +31 6 43 11 34 82 · Amsterdam · Netherlands

KVK 77188659 · BTW NL003159241B29

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